AI in Product Marketing

01What you'll walk away with

Six things you'll own
by the final week

Not topics you sat through: artefacts and habits you can show a hiring manager or apply to Monday's sprint.

01

A content system that keeps your voice

Prompting and editing structure that speeds drafting without turning everything into the same flat, agreeable paragraph.

02

A brand-safety review checklist

What to verify before anything generated goes public: claims, tone, accuracy, and the confident invention that reads perfectly well.

03

A working campaign workflow

Built and shipped, with the funnel numbers before and after, defended in front of your cohort.

04

A sales-intelligence toolkit

Lead scoring, enrichment and prioritisation that helps a real pipeline instead of generating busywork.

05

A policy for AI in marketing

What customer data can never enter a prompt, how to handle disclosure, and where generated creative needs a human name on it.

06

A 30-day adoption plan

The two or three parts of your funnel worth automating first, and the ones where automation will cost you trust.

02Curriculum · 8 classes over 4 weeks

Four weeks.
One lifecycle.

Each week closes a loop. You finish with something that runs, not notes you'll never reopen.

Week 01

01

Classes 1–2

AI across the funnel, and where it actually helps

Where these tools genuinely shorten the work and where they quietly damage the brand. Ends with a content workflow that still sounds like your company.

AI across demand gen, content and intelligence
LLMs for copy, briefs and ideation
Evaluating output for brand safety
Personalisation at scale, done carefully
What customer data never enters a prompt
Editing generated copy back into your voice

Week 02

02

Classes 3–4

Content, creative and campaign execution

The production week. Editorial calendars, creative workflows, SEO and testing, built so speed does not cost you accuracy.

AI-assisted content and creative workflows
Editorial calendars and campaign plans
SEO and keyword strategy automation
A/B testing and optimisation
Reviewing claims before they go public
Where a human must sign off

Week 03

03

Classes 5–6

Sales intelligence and customer AI

Turning attention into pipeline. Scoring, enrichment and retention modelling that a sales team will actually use rather than quietly ignore.

Lead scoring and pipeline prioritisation
CRM enrichment and contact intelligence
An AI assistant for outreach and objections
Churn prediction and retention
Attribution you can defend
When outreach automation starts costing trust

Week 04

04

Classes 7–8

Capstone build and live defence

You ship an AI-augmented marketing or sales workflow and then justify it to a practitioner and your peers, including a brand-safety audit and the numbers behind it.

Deploy a marketing or sales workflow
Brand-safety audit of everything generated
Document the ROI honestly
Peer and practitioner review
Live defence to your cohort
Expert Practitioner Certificate

03How it works

Live, small,
and hands on the keyboard

No pre-recorded playlist. You show up, you build, and someone who has done it reviews what you made.

STEP 01

Live sessions with a practitioner

Small cohorts, taught live by someone who has run these campaigns and owned the number at the end of them. You can push back. That is why it is live.

Practitioner leading a live Brixgate marketing session

STEP 02

Build campaigns, not slide decks

Every class ends with something to ship before the next one, against a real funnel rather than a tidy hypothetical.

STEP 03

Get reviewed by peers and a practitioner

Your creative and your claims get read by people marketing similar products. Reviewing someone else's copy sharpens your own.

Two marketers reviewing campaign creative

STEP 04

Defend it, then take the certificate

A live capstone defence including a brand-safety audit, then a field-verified Expert Practitioner Certificate any employer can check.

Campaign planning session with sticky notes

04Tools & platforms

The stack you'll actually work in

Model-agnostic by design. You learn to choose, not to depend.

Your own
stack

Tools our practitioners build with. Brixgate is not affiliated with these companies.

05Fit check

Worth being honest
about who this suits

We'd rather you self-select out now than sit through four weeks that weren't built for you.

This is for you if…

You work in marketing or sales already, product marketing, growth, content, demand gen or revenue ops.
You have at least a year of hands-on professional experience.
You already use AI for drafts and suspect the output is fast but generic.
You own a number: pipeline, conversion, retention, and need it to move.
You're comfortable having your copy and claims reviewed in front of peers.

This isn't for you if…

You're new to marketing. Get the fundamentals first.
You want a passive, watch-at-2x course. Nothing here is pre-recorded.
You're looking for volume content generation. This programme argues against it.
You already build martech and attribution models full time. This will be too foundational.
You can't spare a few hours a week for four weeks.

Not sure where you land? Take the 90-second check

What You Will Master

The Three AI Skills That Define
an AI-Native Software Engineer

Structured Prompt Engineering

Write prompts that produce accurate, maintainable, production-ready code, not one-shot outputs that need rewriting.

Critical AI Code Review

Review AI-generated code for security vulnerabilities, hidden coupling, and false coverage, before it reaches production.

Personal AI Workflow Design

Build repeatable, high-leverage AI workflows, across your IDE, CI/CD, and documentation pipeline. That compound over time.

07Start dates

Dates not announced yet

This programme has not been scheduled. Join the waitlist and you will hear before places go public.

Join the waitlist

08Alumni

What changed
for them

Specific outcomes from engineers who finished the sprint.

We were shipping three times the content and getting less from it. The brand-safety session made me kill half our AI workflow, and engagement went up the month after.

PM

Product Marketer

Brixgate alumnus · Cohort 01

Lead scoring was the unlock. Sales stopped ignoring the list because for the first time I could explain why someone was on it.

GM

Growth Marketer

Brixgate alumnus · Cohort 01

I came in wanting to write faster. I left with an editing system that keeps our voice intact, which turned out to be the more valuable thing.

CL

Content Lead

Brixgate alumnus · Cohort 01

09Why it pays off

What the fee
actually buys

AI-native engineers ship faster, review smarter and negotiate better. You leave with the workflows, the judgement and an artefact that proves both.

1

campaign workflow built, shipped and measured: the artefact you take into your next interview

Programme capstone

4 wks

from where you are now to a defended capstone and a verifiable certificate

Brixgate programme length

0

live classes, every one taught by a practitioner who has owned the number at the end of a campaign

Programme structure

This programme

Live sessions with a working practitioner
Small cohort: your work actually gets reviewed
A deployed capstone you can show in interviews
Field-verified certificate, checkable by employers
Peers you keep after the four weeks end

A self-paced video course

Pre-recorded, filmed before the last model shipped
Nobody reads your code or tells you it's wrong
A completion badge, not evidence of judgement
Most people stop around lesson four
No one to ask when you're stuck at 11pm

11FAQ

Questions people
actually ask

Still unsure? Message us on WhatsApp and a human will answer.

When does this programme run?

Do I need to be a senior marketer?

Is this about generating more content?

Which tools do you use?

Can I put customer data into an AI model?

How much time does it take each week?

Is the certificate recognised?

AI in
Product Marketing

Six things you'll own
by the final week

Four weeks.
One lifecycle.